The Run To Global 'the run to Monaco' by WCRS
WCRS was appointed by the organisation The Run To Global to produce a digital and print campaign launching its rally event, The Run To Monaco, in conjunction with the Financial Times.
The rally will take place between 23rd and 27th May and will be led by two recent Formula 1 World Champions leaving from Hampton Court Palace. It culminates in the arrival at the 2012 Monaco Grand Prix.
WCRS have designed a campaign of four print and digital executions inspired by classic rally and travel posters that will appear the in The Financial Times.