BMW 'Olympic sponsorship' by Engine and Dare

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The award-winning director of Senna, Asif Kapadia, has turned his hand to a documentary about the long-distance runner Steve Cram to support BMW's Olympic sponsorship.

The documentary is part of a series for the brand created by WCRS and Dare, which launched this week.

The four online documentary films, created by WCRS, star Olympic and Paralympics athletes. Dare is launching the series online and has created a YouTube channel to host them. The first film, Man And Machine, is a documentary by Yannakis Jones at WCRS on the Paralympian David Weir.

Another film, Form And Function by Richard de Aragüés, explores the tensions between delivering both aesthetics and technical ability. The final film, Beneath The Surface by Stevan Riley, features the swimmer Rebecca Adlington.

To view the BMW YouTube channel, follow this link: http://www.youtube.com/bmwuk

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Released: 15 February 2012

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Executive creative director
Creative director
Agency producer
Advertising agency
Sponsorship agency
Digital agency
Media agency
Form and function
Producer
Production company
Post-production
Audio
Power, speed and endurance
Director
Producer
Production company
Post-production
Audio
Man and Machine
Director
Producer
Production company
Editor
Post-production
Beneath the Surface
Director
Producer
Production company
Editor
Post-production
Audio

Private View about this creative

Private View: Mark Roalfe and Annie Lush

Private View: Mark Roalfe and Annie Lush

With work from Mars, French Connection, BMW, Lucozade, Giffgaff, and Playstation.

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