French Connection 'spring/summer 2012' by 101

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French Connection, the clothing brand, has launched a campaign created by 101 to promote its spring/summer 2012 collection.

The work is a follow-up to the autumn/winter campaign in 2011, which focused on the clothes and moved away from Fallon’s previous "man/woman" positioning.

It is based around themes and spans digital, press and online advertising, as well as in-store activity. The clothing in stores will be organised around 101’s themes (including "colourful" and "epic"), rather than traditional groupings such as blouses and skirts.

The campaign was ?created by Alice Stein. The print ads were?shot by the French photographer Grégoire Alexandre.

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Released: 16 February 2012

Creative in this campaign:

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Credits

Director of marketing & pr
Creative director
Creative
Design
Brand leader & agency producer
Production company
Photographer
Stylist
Stylist asst
Set designer
Make up
Film production + editing
Retouching

Private View about this creative

Private View: Mark Roalfe and Annie Lush

Private View: Mark Roalfe and Annie Lush

With work from Mars, French Connection, BMW, Lucozade, Giffgaff, and Playstation.

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Private View: Mark Roalfe and Annie Lush

Private View: Mark Roalfe and Annie Lush

With work from Mars, French Connection, BMW, Lucozade, Giffgaff, and Playstation.