YouTube ' get into music' by Adam & Eve

0.0 0 Votes

Google is boosting YouTube's marketing activity in the UK with advertising that focuses on the website's musical content.

The digital and outdoor campaign, featuring performers such as Jessie J, Lana Del Rey and Ed Sheeran, is ?the first work by Adam & Eve for YouTube since the agency picked up the business late last year.

A&E’s campaign introduces YouTube’s "Get more into music" strapline. The online display activity is rolling out across music-related websites such as Last.fm, and will run for the next six weeks.

The outdoor campaign runs across digital poster sites in London. It was written by Simon Lloyd and art directed ?by Christine Turner, with media handled through Essence.

Share On:

Released: 17 February 2012

  • youtube4.jpg

    youtube4.jpg

  • you-tube1.jpg

    you-tube1.jpg

  • youtube3.jpg

    youtube3.jpg

  • youtube2.jpg

    youtube2.jpg

of

Credits

Director of marketing, YouTube EMEA
Copywriter
Art director
Planner
Media agency
Media planner
Media spend

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Related News

Google+ 'Tom' by Adam & Eve

Google+ 'Tom' by Adam & Eve

Google has launched the first UK TV ad for its Google+ social network.