California Lottery 'old prospector' by David & Goliath

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The "old prospector" spot is part of an integrated campaign for the California Lottery's new Hot Streak scratchers game.

The commercial is about capturing the rush of a "hot streak" in a way that’s relevant to Californians.

The campaign also includes radio, out-of-home and digital components.

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Released: 17 February 2012

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Credits

David & Goliath
Chairman, chief creative officer
David Angelo
Managing partner, executive creative director
Colin Jeffery
Creative directors
John Battle
Todd Grant
Jason Karley
Senior art director
Basil Cowieson
Senior copywriter
Greg Buri
Digital art director
Ali Esterly
Digital copywriter
Mark Habke
Executive broadcast producer
Carol Lombard
Senior broadcast producer
Nicolette Spencer
Digital producer
Diego de la Maza
Assistant digital producer
Erica Tremblay
Managing partner, director of client services
Brian Dunbar
Account director
Stacia Parseghian
Account supervisor
Janet Wang
Assistant account executive
Meghan Brattin
  Television
Production company
Green Dot Films
Director
Robert Jitzmark
Director of photography
Par M Ekberg
Executive producers
Darren Foldes
Rich Pring
Line producer
Mark Walejko
Casting director
Kathy Knowles
Editing company
Spinach
Editor
Adam Bright
Producer
Jonathan Carpio
VFX company
Ring of Fire
Executive producer
John Meyers
SD & mix company
740 Sound Design
Producer
Scott Ganary
Music company
Beacon Street Studios
Opening track
APM Stock Music “Wagons Roll”
Closing track
Custom from Beacon Street Music
Composer/arranger
Beacon Street Composers
Executive producer
Andrew Feltenstein
Producer
Adrea Lavezzoli
 
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