California Lottery 'old prospector' by David & Goliath

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The "old prospector" spot is part of an integrated campaign for the California Lottery's new Hot Streak scratchers game.

The commercial is about capturing the rush of a "hot streak" in a way that’s relevant to Californians.

The campaign also includes radio, out-of-home and digital components.

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Released: 17 February 2012

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Credits

David & Goliath
Chairman, chief creative officer
Managing partner, executive creative director
Creative directors
Senior art director
Senior copywriter
Digital art director
Digital copywriter
Executive broadcast producer
Senior broadcast producer
Digital producer
Assistant digital producer
Managing partner, director of client services
Account director
Account supervisor
Assistant account executive
  Television
Production company
Director
Director of photography
Executive producers
Line producer
Casting director
Editing company
Editor
Producer
VFX company
Executive producer
SD & mix company
Producer
Music company
Composer/arranger
Executive producer
Producer
 

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