Volkswagen 'safety' by Deutsch LA

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The new US spots for Volkswagen, created by Deutsch in Los Angeles, emphasise the fact that its cars are safe and reliable.

One of the ads, "sacrifice", which launches this week, features a mother who is driving a green street racer blasting hip hop.  

The work was directed by Simon McQuoid through Imperial Woodpecker.

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Released: 20 February 2012

Creative in this campaign:

Credits

Volkswagen of America
Chief product and marketing officer
Tim Mahoney
General manager brand marketing
Brian Thomas
Brand communications manager
Jeff Sayen
Deutsch creative credits
Chief creative officer
Mark Hunter
Group creative director
Michael Kadin
Group creative director
Matt Ian
Associate creative director
Brian Friedrich
Art director
Paul Oberlin
Copywriter
Matt Sherman
Copywriter
Dan McCormack
Director of integrated production
Vic Palumbo
Director of broadcast production
Victoria Guenier
Producer
Dave Stephenson
Production company credits and address
Imperial Woodpecker,
1707 Berkely St. Santa Monica, CA 90404
Director
Simon McQuoid
DP
Hoyte van Hoytema
Executive producer
Doug Halbert
Producer
Anita Wetterstedt
Editorial company credits and address
Cut
Run
2044 Broadway, Santa Monica, CA 
Editor
Steve Gandolfi
Assistant editor
Isaac Chen
Managing director
Michelle Burke
Producer
Christie Price
Post/VFX/online credits and address (list all involved including compositors, artists, etc)
The Mill, 3233 South La Cienega Boulevard, Los Angeles, CA, 90016
Colorist
Adam Scott
Online/VFX artist
Gareth Parr
Executive producer
Ben Hampshire
Executive producer
Sue Troyan
Producer
Sabrina Elizondo
Licensed/composed music company address, credits and track Info
“Ridin’”- performed by Chamillionaire - by y Oscar Salinas + Juan Salinas + Hakeem Seriki + Anthony Henderson EMI April Music Inc. obo itself, Skillz For Skillz And Play Musik and Play For Play N Skillz Music (ASCAP) (P) 2005 Universal Records, a Division of UMG Recordings, Inc. Courtesy of Universal Records under license from Universal Music Enterprises and Universal Music Publishing Group Audio post company credits and address | LIME Studios 1231 Lincoln Boulevard Santa Monica, CA 90401
Mixer
Mark Meyuhas
Assistant mixer
Matt Miller
Executive producer
Jessica Locke
Shoot location/s
Los Angeles, CA
Additional Deutsch credits Account management credits
CEO
Mike Sheldon
Group account director
Tom Else
Account director
Chris Carter
Account supervisor
Pari Boorer
Media credits
MediaCom
Account planners
Chief strategic officer
Jeffrey Blish
Planning director
Douglas VanPraet
Traffic/business affairs
Director of business affairs
Abilino Guillermo
Associate director of business affairs
Gabriela Farias
Director or broadcast traffic
Carie Bonillo
Broadcast traffic manager
Sarah Brennan
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