Volkswagen 'safety' by Deutsch LA

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The new US spots for Volkswagen, created by Deutsch in Los Angeles, emphasise the fact that its cars are safe and reliable.

One of the ads, "sacrifice", which launches this week, features a mother who is driving a green street racer blasting hip hop.  

The work was directed by Simon McQuoid through Imperial Woodpecker.

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Released: 20 February 2012

Creative in this campaign:

Credits

Volkswagen of America
Chief product and marketing officer
General manager brand marketing
Brand communications manager
Deutsch creative credits
Chief creative officer
Group creative director
Group creative director
Associate creative director
Art director
Copywriter
Copywriter
Director of integrated production
Director of broadcast production
Producer
Production company credits and address
1707 Berkely St. Santa Monica, CA 90404
Director
Executive producer
Editorial company credits and address
2044 Broadway, Santa Monica, CA 
Assistant editor
Managing director
Producer
Post/VFX/online credits and address (list all involved including compositors, artists, etc)
The Mill, 3233 South La Cienega Boulevard, Los Angeles, CA, 90016
Colorist
Online/VFX artist
Executive producer
Executive producer
Producer
Licensed/composed music company address, credits and track Info
“Ridin’”- performed by Chamillionaire - by y Oscar Salinas + Juan Salinas + Hakeem Seriki + Anthony Henderson EMI April Music Inc. obo itself, Skillz For Skillz And Play Musik and Play For Play N Skillz Music (ASCAP) (P) 2005 Universal Records, a Division of UMG Recordings, Inc. Courtesy of Universal Records under license from Universal Music Enterprises and Universal Music Publishing Group Audio post company credits and address | LIME Studios 1231 Lincoln Boulevard Santa Monica, CA 90401
Mixer
Assistant mixer
Executive producer
Shoot location/s
Additional Deutsch credits Account management credits
Group account director
Account director
Account supervisor
Media credits
Account planners
Chief strategic officer
Planning director
Traffic/business affairs
Director of business affairs
Associate director of business affairs
Director or broadcast traffic
Broadcast traffic manager

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