Carling Chrome 'anticipation' by VCCP Blue

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The first TV ad for Carling Chrome, the new premium lager from Molson Coors, launches today (21 February), during the Brit Awards, as part of a £7 million marketing campaign.

"Anticipation" tells the story of a couple getting ready for a night out when the man notices a Carling Chrome poster and begins to anticipate the refreshment of an ice-cold beer.

The spot features the track Get It On by T Rex. It was created by VCCP Blue and directed by Mehdi Norowzian.


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Released: 20 February 2012

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