PlayStation Vita 'my world in play' by Drum

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Drum has created a film for PlayStation Vita in the UK starring the hip-hop act Rizzle Kicks.

Fans were able to enter a competition to go to a gig that was featured at the climax of the film. Rizzle Kicks is hosting an MTV show this week and will launch another competition offering the chance to win a PlayStation Vita.

The film is online and will also be in cinemas at the end of the month. The work was created by Ben Kerr and Mark Rivers.

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Released: 22 February 2012

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Marketing director, Sony PlayStation
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Media agency
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Private View about this creative

Private View: Mark Roalfe and Annie Lush

Private View: Mark Roalfe and Annie Lush

With work from Mars, French Connection, BMW, Lucozade, Giffgaff, and Playstation.

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