REN 'clean skin' by Dare
REN has released an 18-rated film on YouTube, which has received more than 175,000 views since its launch last week.
The film, by Dare, contains nudity and sex scenes, and was designed to have viral effect. The brief was to "get people to start seeing REN as a contender in the skincare market".
The work, which was filmed ?in Sweden, was created by Danny Brooke-Taylor and directed by Vince Squibb through Gorgeous.