Gatorade 'coaches' by TBWA\Chiat\Day Los Angeles

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TBWA\Chiat\Day Los Angeles' new Gatorade campaign features sports coaches' insights into winning and how fuelling with Gatorade can help.

In "Jordan", Michael Jordan’s former coach Phil Jackson recalls the basketball icon’s 1997 NBA play-off performance.

It was written by Steve Howard and Gregg Clampffer, art directed by Brent Anderson and John Figone, and directed by Alex Gibney through Chelsea.

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Released: 28 February 2012

Creative in this campaign:


Executive creative director
Global group creative director/ art director
Global group creative director / writer
Global creative director / art director
Associate creative director / art director
Associate creative director / writer
Executive producer
Executive business affairs manager
Business affairs manager
Group planning director
Planning director
Account planner
Jr. planner
Jr. planner
Worldwide managing director
Account director
Management supervisor
Account supervisor
Account executive
Sports marketing
Music supervisor
?Production company
EP/ partner
EP/ partner
Director of photography
Editorial company
Executive producer
Assistant editor
Visual FX
Title design
Post producer
VFX lead artist
Senior producer
Mixer/sound design

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