McDonald's 'come as you are' BETC Paris

4.8 2 Votes

BETC Paris has created the next phase in McDonald's "come as you are" campaign.

In the French capital, McDonald’s and BETC gave passers-by the opportunity to have their photo taken and integrated into the chain's new outdoor print campaign. Participants left with a personalised version of the picture, with their own face on it.

The event was filmed and can be viewed at http://youtu.be/iUYD0R5nOGc

The work was written by Arnaud Assouline and art directed by Benjamin Le Breton. The photographer was Laurent Seroussi.

Share On:

Released: 06 March 2012

  • mcd4.jpg

    mcd4.jpg

  • mcd5.png

    mcd5.png

  • Mcd1.jpg

    Mcd1.jpg

  • mcd2.jpg

    mcd2.jpg

  • mcd3.jpg

    mcd3.jpg

  • mcd6.jpg

    mcd6.jpg

  • mcd13.jpg

    mcd13.jpg

  • mcd14.jpg

    mcd14.jpg

  • mcd7.png

    mcd7.png

  • mcd8.jpg

    mcd8.jpg

  • mcd9.jpg

    mcd9.jpg

  • mcd10.jpg

    mcd10.jpg

  • mcd12.jpg

    mcd12.jpg

  • mcd11.jpg

    mcd11.jpg

of

Credits

Creative director
Artistic director
Assistant art director
Copywriter
Strategic planning
Photographer
Production
Retouch
Media plan
22nd – 29th of February 2012

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus