Chevrolet 'under the blue arch' by Goodby, Silverstein & Partners

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Goodby, Silverstein & Partners' new work for Chevrolet was inspired by the company's desire to "break ranks" with mundane car ads.

The agency teamed up with Randall Einhorn, the director of The Office and Modern Family, to produce a series of 30-second spots that take on the flavour of a sitcom.

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Released: 06 March 2012

Creative in this campaign:

Credits

Executive creative director/associate partner Ralph Watson
Copywriter
Executive producer
Producer
Account director
Business affairs
 
Production company
Director
 
Mackensie/Cutler editorial NY editors
Pluto creative post/audio post
   

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