Krispy Kreme UK 'think inside the box' by Addiction

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Addiction has created a print, outdoor and social media campaign for Krispy Kreme UK.

The work, which launched on 5 March, includes the headlines "Want to Leave at 3? Start at 12", "May the workforce be with you" and "12 steps to a promotion".

Running with the strapline "Think inside the box", they encourage workers to buy a box of a dozen doughnuts for their workplace, making them a "hero" in the eyes of their colleagues for the day.

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Released: 06 March 2012

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