The Army 'Do more. Be more' by Publicis London

3.8 3 Votes

Publicis London has created an ad to encourage people to join the Territorial Army. It sets out a "mission briefing" as part of the TA's "Do more. Be more" campaign.

The spot is supported by social media ?activity by AKQA that invites users to work alongside TA soldiers to ?complete a mission.

The ad was written by Ed Robinson, art directed by Dave Hillyard and directed by Finn McGough through Rogue Films.

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Released: 12 March 2012

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Credits

Executive creative director
Art director
Copywriter
Account director
Agency producer
Photographer
Director/ production co
Sound design
Social media/digital
Senior account director
Project manager
Senior strategic planner
Associate creative director
Concepting team
Technical delivery manager
Media planning/buying
Regional activation

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