The Army 'Do more. Be more' by Publicis London

Publicis London has created an ad to encourage people to join the Territorial Army. It sets out a "mission briefing" as part of the TA's "Do more. Be more" campaign.

The spot is supported by social media ?activity by AKQA that invites users to work alongside TA soldiers to ?complete a mission.

The ad was written by Ed Robinson, art directed by Dave Hillyard and directed by Finn McGough through Rogue Films.

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Keywords:

Integrated campaign, Government / Non-Profit, Television campaign, United Kingdom, Publicis London, Agency, Army, Ad campaign, AKQA, Agencies, Global, Creative agency

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