Dulux 'home improvement by Dulux' by BBH

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Bartle Bogle Hegarty has created its first global work for Dulux since picking up the business last year.

The TV and print campaign, which is supported by digital and PR, highlights how a newly decorated space improves not only the physical space aesthetically but also people’s relationships in it.

A tired bedroom is transformed into a "boudoir", which improves a young couple’s relationship; a child’s bedroom turns into a "jungle", allowing the parents to sleep in for longer; and a "mancave" is created to give a couple their own space.

The work was created by Alex Ball and Rob Ellis, and directed by Paul Gay through Waspface.

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Released: 12 March 2012

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