O2 'things are changing' by VCCP

0.0 0 Votes

O2 has launched a multimillion-pound advertising campaign.

The 60-second TV ad, which uses a new version of the track Little Boxes, highlights how technology is changing people’s lives.

It uses what it claims is the world’s first voice-activated website, enabling users to access an O2 Guru who can take them through the array of new services.

The outdoor work uses augmented-reality technology and targets people by playful use of the soundtrack.

Share On:

Released: 12 March 2012

Credits

Art director
Planner
Agency producer
Account director
Media agency
Media planner
Production company
Director
Post-production
Soundtrack composer
Arrangement
Audio post-production

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus