Ikea 'sleep like a princess' by Mother

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Ikea has put its range of Sultan mattresses to the test in a new advertising campaign that uses a real princess.

The press and radio campaign features Princess Xenia Gabriela Florence Sophie Iris of Saxony. She was invited to use Ikea’s quick, easy and free mattress guide (www.ikea.co.uk/mattressguide) to discover the perfect mattress that complemented her sleeping habits.

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Released: 13 March 2012

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