Harvester 'junior chef' by JWT London

4.2 4 Votes

Mitchells & Butlers is launching an integrated marketing campaign to support its biggest restaurant brand, Harvester.

The campaign was created by JWT London and is spearheaded by TV advertising. Called "junior chef", the TV ad takes a behind-the-scenes look at a busy Harvester kitchen, where a confident young customer takes on the role of a head chef.

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Released: 14 March 2012


Harvester advertising & communications manager
Executive creative director
Creative directors
TV producer
Planner (creative agency)
Business director
Account director
Media agency
Media planner
Production company
Online editing

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Mitchells & Butlers is launching a national TV campaign for its biggest restaurant brand, Harvester