Harvester 'junior chef' by JWT London

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Mitchells & Butlers is launching an integrated marketing campaign to support its biggest restaurant brand, Harvester.

The campaign was created by JWT London and is spearheaded by TV advertising. Called "junior chef", the TV ad takes a behind-the-scenes look at a busy Harvester kitchen, where a confident young customer takes on the role of a head chef.

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Released: 14 March 2012

Credits

Harvester advertising & communications manager
Executive creative director
Creative directors
TV producer
Planner (creative agency)
Business director
Account director
Media agency
Media planner
Director
Production company
Sound
Online editing
Grade

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Mitchells & Butlers is launching a national TV campaign for its biggest restaurant brand, Harvester