Starbucks 'names' by AMV BBDO

4.5 2 Votes

Starbucks launched its biggest-ever advertising campaign in the UK, inviting customers to come into a store before noon on 14 March to receive a free latte.

The campaign began with a TV ad that ran during a primetime slot. It was also seeded online.

Supporting activity included a promotion, inviting customers to come into a Starbucks store and "introduce themselves" in order to receive their complimentary drink.

Share On:

Released: 14 March 2012

  • starbucks_poster.jpg

    starbucks_poster.jpg

of

Credits

Project manager
VP marketing and category UK
Copywriter
Art director
Agency planner
TV producer
Media agency
Production company
Photographer
Production co. producer
Post-production company
Audio post-production
Digital design company
Exposure (TV, Youtube etc)

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Related News

Starbucks launches iced Refresha drink

Starbucks launches iced Refresha drink

Starbucks is launching a chilled coffee product called Refresha, as it moves to expand its portfolio in the UK.

VIDEO: 'Customers are looking for value and personal luxury', says Starbucks' Cranna

VIDEO: 'Customers are looking for value and personal luxury', says Starbucks' Cranna

Ian Cranna, Starbuck's vice president of marketing and category, UK & I, talks about the biggest challenges facing the brand and what customers really want.