Starbucks 'names' by AMV BBDO
Starbucks launched its biggest-ever advertising campaign in the UK, inviting customers to come into a store before noon on 14 March to receive a free latte.
The campaign began with a TV ad that ran during a primetime slot. It was also seeded online.
Supporting activity included a promotion, inviting customers to come into a Starbucks store and "introduce themselves" in order to receive their complimentary drink.