Nissan Juke 'built to thrill' by TBWA\London

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TBWA has created a pan-European campaign for the Nissan Juke, communicating the brand's new positioning: "Nissan. Innovation that excites."

The 60-second TV spot tells the story of assembling the Nissan Juke in a world of adventure sports. It is set to a musical backdrop composed by The Horrors. 

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Released: 14 March 2012

Creative in this campaign:

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Tags: Nissan Juke

Credits

Creative director
Alasdhair MacGregor-Hastie
Creative team
Fabio Abram
Braulio Kuwabara
Account management
Ewan Veitch
Celina Eude
Eva Gotteland
Thien-Huong Pham
Gaelle Guillou
TV producer Maxime Boiron
Production
Henry De Czar
Director
Lieven Van Baelen
DOP
Nicolas Karakatsanis
Executive producer
Jean Ozannat
Line producer
Louis Saint Calbre
FX
Mikros
Executive Vfx producer
Jean-Lin Roig
Vfx producer
Christophe Huchet
Vfx supervisor
Antoine Carlon
Vfx shooting supervisor
Antoine Carlon
Laurent Creusot
Head of 3D studio, commercials
Julien Meesters
Producteur
Benoit Dunaigre
Production and sound design
Composer
The Horrors
Title of the music
“The Kraken”
Publishing house of the music Chrysalis 
Label
Beggars / XL
Art buying/producer
Louise Cripps
Claire Delafons
Trudy Waldron
Photographer
Luke Kirwan
Set designer
Lyndsay Milne
Set building
Andy Knig
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