Nissan Juke 'built to thrill' by TBWA\London

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TBWA has created a pan-European campaign for the Nissan Juke, communicating the brand's new positioning: "Nissan. Innovation that excites."

The 60-second TV spot tells the story of assembling the Nissan Juke in a world of adventure sports. It is set to a musical backdrop composed by The Horrors. 

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Released: 14 March 2012

Creative in this campaign:

  • nissan_juke.jpg

    nissan_juke.jpg

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Credits

Creative director
TV producer Maxime Boiron
Production
Executive producer
Line producer
FX
Executive Vfx producer
Vfx producer
Vfx supervisor
Vfx shooting supervisor
Head of 3D studio, commercials
Producteur
Production and sound design
Composer
Title of the music
Publishing house of the music Chrysalis 
Label
Photographer
Set designer
Set building

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