Powerade 'London 2012' by Mother

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Powerade, a sponsor of London 2012, is launching an on-pack promotion, giving away a Powerade Olympic Games Sports Bottle free with every purchase.

Supported by a TV ad, outdoor and point-of-sale activity, the campaign aims to excite consumers in the run-up to the Games.

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Keywords:

Integrated campaign, Food & Drink, Outdoor campaign, Soft Drinks, Mother, Television campaign, Olympics, United Kingdom, Media / Entertainment, Agency, Ad campaign, Sports, Powerade, Agencies, Global, Creative agency

Released: 19 March 2012

Agency: Mother London
Advertiser: Powerade
Creative Type: Television
Sector: Food & Drink Soft Drinks Media / Entertainment Sports Agencies
Country: United Kingdom

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