HSBC 'serious play' by JWT London

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HSBC has launched an integrated campaign to promote its sponsorship of the 2012 Cathay Pacific/HSBC Hong Kong Sevens tournament, which takes place from 23-25 March.

The "serious play" films, created by JWT London, aim to encapsulate the high levels of passion and commitment from both spectators and participants at the tournament.

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Released: 19 March 2012

Credits

Group head of advertising & marketing, HSBC
Global creative directors on HSBC
Agency producer
Agency planner
Account director

Private View about this creative

Private View: Nils Leonard and Hamish Pringle

Private View: Nils Leonard and Hamish Pringle

With work from Foster's, Magners, HSBC, Oxo, Visa and the GLA.

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Private View: Nils Leonard and Hamish Pringle

Private View: Nils Leonard and Hamish Pringle

With work from Foster's, Magners, HSBC, Oxo, Visa and the GLA.