HSBC 'serious play' by JWT London

HSBC has launched an integrated campaign to promote its sponsorship of the 2012 Cathay Pacific/HSBC Hong Kong Sevens tournament, which takes place from 23-25 March.

The "serious play" films, created by JWT London, aim to encapsulate the high levels of passion and commitment from both spectators and participants at the tournament.

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Keywords:

Financial Services, Agency, HSBC, Ad campaign, JWT, Banks / Building Societies, Agencies, Television campaign, Global, Creative agency

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