Age UK 'cake' by Karmarama

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A new animated TV spot for Age UK focuses on the variety of ways that the charity's services can help improve later life, via the medium of cake decoration.

Narrated by Larry Lamb, the campaign will run for three weeks. This is the first time that Age UK has advertised on TV since July last year and marks a shift in approach for the charity.

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Released: 19 March 2012

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