Oxo 'video call' by Dare

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Premier Foods has launched a brand campaign for Oxo, bringing back the original Oxo family.

Created by Dare, the first instalment of the Oxo family saga will launch on 19 March. With the return of Michael Redfern as the dad, the ad shows how times have changed since the family was first launched in 1983.

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Released: 19 March 2012

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Private View about this creative

Private View: Nils Leonard and Hamish Pringle

Private View: Nils Leonard and Hamish Pringle

With work from Foster's, Magners, HSBC, Oxo, Visa and the GLA.

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Private View: Nils Leonard and Hamish Pringle

Private View: Nils Leonard and Hamish Pringle

With work from Foster's, Magners, HSBC, Oxo, Visa and the GLA.