Waitrose 'Heston's Earl Grey and mandarin hot cross buns' by BBH

2.8 3 Votes

The Waitrose Easter campaign features a very young Heston Blumenthal and promotes his special brand of hot cross buns.

In the spot, the chef reminisces about the source of his inspiration, and we see a flashback to the 70s, when a "mini" Heston is at a kitchen table enjoying a hot cross bun.

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Released: 20 March 2012


Marketing manager, advertising
BBH creative team
BBH creative director
BBH producer
BBH strategic business lead
BBH strategy director
BBH team director
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