Magners 'made in the dark for a better taste' by The Red Brick Road

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Magners has launched the latest instalment in its "There's method in the Magners" campaign. The work features TV, outdoor, digital and social media activity, and will run nationally.

The TV spot celebrates the wisdom of making cider in the dark and how it makes Magners taste even better.

In it, the inhabitants of Clonmel continue their normal daily activities at night, including playing tennis, getting their hair cut and attending the local nudist society.

The spot was created by Matt Davis, Richard Megson and Sam Cartmell, and directed by Dom & Nic through Outsider.

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Released: 21 March 2012

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Credits

Head of cider marketing
Business director
Account director
Agency producer
Production company
Director
Producer
Director of photography
Music (if composed/mixed)
Audio post-production
Media agency
Media planner

Private View about this creative

Private View: Nils Leonard and Hamish Pringle

Private View: Nils Leonard and Hamish Pringle

With work from Foster's, Magners, HSBC, Oxo, Visa and the GLA.

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