Birds Eye 'Rice Fusions' by The Assembly

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Birds Eye has teamed up with The Assembly to launch a TV commercial for its new Rice Fusions range.

Directed by Tony Barry at Academy, the ad features the brand ambassador Clarence the Bear, with a voiceover by Willem Dafoe, and attempts to illustrate the quality and taste promise of Rice Fusions.

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Released: 26 March 2012

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UK marketing director, Birds Eye
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