Canadian Film Festival 'maple syrup' by JWT Toronto

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To promote the festival's Canadian content, JWT Toronto has turned hot butter dispensers at the Roxy theatre in Toronto into hot maple syrup dispensers.

The taste is "a perfect mix of sweet and salty", according to the festival's director, Bern Euler.

The festival runs from 28-31 March.

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Released: 26 March 2012

Canadian Film Festival 'maple syrup' by JWT Toronto

Canadian Film Festival 'maple syrup' by JWT Toronto

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Executive creative director
Executive creative director
Group creative director
Group creative director
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Art director
Account supervisor

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