Volkswagen 'small roads book' by DDB UK

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To celebrate the launch of the up!, one of the smallest Volkswagens ever made, DDB UK and VW Fleet Services have compiled a book showcasing the narrowest roads to travel across the UK.

Six thousand of these miniature coffee-table books will be sent out to fleet managers, encouraging the reader to seek out their nearest narrow road by typing the GPS co-ordinates on each image into their "maps and more" system in the car.

The work was written by Chris Lapham and art directed by Aaron McGurk. The photographer and illustrator was Harry Cory Wright.

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Released: 27 March 2012

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Credits

Volkswagen Fleet Services
Executive creative director
Copywriter + art director
Photographer/illustrator
Art buyer
Designer
Account director
Account manager
Account planner
Project manager

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