Land Rover 'dry-cleaners' by RKCR/Y&R

3.4 5 Votes

Rainey Kelly Campbell Roalfe/Y&R has unveiled a new campaign to promote Land Rover's Discovery 4 model and has appointed the former McCann Erickson executive creative director Brian Fraser as international creative director.

In the ad, a couple continuously drop off their dirt-covered adventure clothes to the dry-cleaner to the bemusement of the owner, until he sees their Discovery 4 outside. It uses the line: "Been anywhere interesting lately?"

The TV spot, which will be supported by print and digital display, was created by Martin Casson and Martin Davey. The creative director was Fraser, who left McCann in November 2010. The ad was directed by Vince Squibb through Gorgeous.

Share On:

Released: 27 March 2012


Land Rover global marketing communications director
Land Rover global brand strategy & channel planning manager
Land Rover Range Rover and Range Rover Sport global communications manager
Creative director
Creative team
Business director
Media agency

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Related News

Land Rover

Land Rover "adventuregram" by The Brooklyn Brothers

Remember those choose-your-own adventure stories that you read as a child?

Land Rover

Land Rover "adventure gene" by Y&R Global and Tag