Tesco 'glide' by The Red Brick Road

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The Red Brick Road has launched a campaign to promote the spring/summer 2012 womenswear range for the Tesco brand F&F.

The campaign spans TV, cinema, press, outdoor and digital. "Glide" features a mum who seamlessly deals with the challenges life throws at her while looking stylish.

The TV work was created by Mark Slack and Gemma Phillips, and directed by Henrik Hallgren through Rogue.

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Released: 29 March 2012


Marketing director for clothing
Business director
Senior account manager
Agency planner
Agency producer
Production company
Director of photography
Music (if composed/mixed)
Audio post-production

Private View about this creative

Private View: Dave Dye and Trevor Ray Hart

Private View: Dave Dye and Trevor Ray Hart

With work from HTC, Walkers, Lastminute.com, Tesco, Sony and Greene King.

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