Financial Times 'stay on top of the world' by DDB UK

0.0 0 Votes

DDB UK has created three films with the Information Is Beautiful author David McCandless to highlight the Financial Times' position in the US as a global provider of business news.

The films were projected in 3D at New York’s Grand Central station over 27-29 March to target commuters. Using a touch-sensitive floor mat, visitors could interact with the films.

The work was created by Laura Brailsford and Sophie Knox.

Share On:

Released: 29 March 2012

Financial Times 'stay on top of the world' by DDB UK

Financial Times 'stay on top of the world' by DDB UK

Related Creative:

Credits

Business director
Account manager
Planner
Director of brand and B2B marketing
Head of acquisition and optimisation
Art buying

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Related News

FT 'China shapes the world' by DDB UK

FT 'China shapes the world' by DDB UK

The Financial Times has launched an integrated marketing and advertising campaign to support a new editorial series exploring the rise of China – the world’s fastest growing super power.

FT 'smart but casual' by DDB London

FT 'smart but casual' by DDB London

The Financial Times has launched a brand campaign to promote the launch of its new-look FT Weekend Magazine.