Audi 'the swan' by BBH

3.6 4 Votes

Audi UK is promoting its A5 with an advertising campaign harking back to the company's early days as a pioneer of aerodynamic design.

The ad was created by Bartle Bogle Hegarty and directed by the Oscar-winning director Joachim Back.

It is a take on the classic children's tale The Ugly Duckling and features the original Danny Kaye song of the same name.

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Released: 30 March 2012


Head of marketing
BBH creative team
BBH creative director
BBH producer
BBH team manager
BBH team director
BBH strategy director
Production company
Post production
Post production
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Private View about this creative

Private View: Linus Karlsson and Damon Collins

Private View: Linus Karlsson and Damon Collins

With work from Google+, EDF Energy, Audi, Adidas and the BBC.

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