Audi 'the swan' by BBH

3.6 4 Votes

Audi UK is promoting its A5 with an advertising campaign harking back to the company's early days as a pioneer of aerodynamic design.

The ad was created by Bartle Bogle Hegarty and directed by the Oscar-winning director Joachim Back.

It is a take on the classic children's tale The Ugly Duckling and features the original Danny Kaye song of the same name.

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Released: 30 March 2012

Credits

Head of marketing
BBH creative team
BBH creative director
BBH producer
BBH team manager
BBH team director
BBH strategy director
Production company
Director
Producer
Post production
Post production
Editor/editing house
Sound

Private View about this creative

Private View: Linus Karlsson and Damon Collins

Private View: Linus Karlsson and Damon Collins

With work from Google+, EDF Energy, Audi, Adidas and the BBC.

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