Newcastle Brown Ale 'no bollocks' by Droga5

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Newcastle Brown Ale ridicules its rival Stella Artois in a strategically placed new outdoor ad as part of its new US campaign, "no bollocks".

Three TV ads in the campaign parody the glamour seen in ads from other brands in the sector, aiming to send up the pretence with its "no bollocks" endline.

Charles van Es, the brand director of the Newcastle Brown Ale, said: "With this campaign, we are going to be very honest with our consumers.

"Our guys know it when they are marketed to, so we believe it’s time for a beer brand to give it to them straight, just like their best mates would do."

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Released: 03 April 2012

Creative in this campaign:

Credits

Creative chairman
Executive creative directors
Group creative director
Associate creative director
Senior art director
Head of integrated production
Producer
Senior print producer
Strategy director
Group account director
Account manager

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