EDF Energy 'feel better energy launch' by AMV BBDO

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EDF Energy has launched a campaign featuring a new brand character.

The campaign promotes EDF's new Blue+Price Promise tariff – its first 100 per cent nuclear-backed tariff.

The character is based on the YouTube hit "dancing robot" character Keepon, which has been licensed to the brand.

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Released: 03 April 2012

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Private View about this creative

Private View: Linus Karlsson and Damon Collins

Private View: Linus Karlsson and Damon Collins

With work from Google+, EDF Energy, Audi, Adidas and the BBC.

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Private View: Linus Karlsson and Damon Collins

Private View: Linus Karlsson and Damon Collins

With work from Google+, EDF Energy, Audi, Adidas and the BBC.