EDF Energy 'feel better energy launch' by AMV BBDO

EDF Energy has launched a campaign featuring a new brand character.

The campaign promotes EDF's new Blue+Price Promise tariff – its first 100 per cent nuclear-backed tariff.

The character is based on the YouTube hit "dancing robot" character Keepon, which has been licensed to the brand.

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Telecoms / Utilities, United Kingdom, EDF Energy, AMV BBDO, Ad campaign, Digital Media campaign, Television campaign, Global

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