Hennessy 'wild rabbit' by Droga5

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Hennessy has unveiled the brand's new campaign, which aims to draw parallels between the journeys of leading icons in various fields with the paths being forged by those who enjoy the cognac brand.

As part of the campaign, Hennessy fans are asked to pursue their "wild rabbit", Hennessy’s embodiment of one’s inner drive to succeed.

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Released: 10 April 2012

Creative in this campaign:

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Credits

Creative chairman
Executive creative directors
Creative directors
Copywriter
Art director
Head of integrated production
Executive producer
Associate producer
Head of strategy
Account director
SVP, marketing, Hennessy USA
VP, marketing, Hennessy USA
Production company
Director
Partners/ executive producer
Producer
Editorial
Editor
Assistant editor
Post production
Executive producer
Producer
Colorist
Creative director
Lead cg
Character design
Music (Manny)
Sound
Sound engineer

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