Tic Tac 'worst breath on earth' by Ogilvy & Mather Paris

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Ogilvy & Mather Paris staged and shot a stunt in France for Tic Tac that dramatises the consequences of having bad breath.

The stunt took place in Rouen, where the Tic Tac owner Ferrero's factory is based. It launched at the weekend and has clocked up nearly 200,000 views on YouTube.

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Released: 10 April 2012

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Product
Executive creative director
Executive director, digital and brand content
Art director

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