Adidas 'take the stage' by Sid Lee

1.0 2 Votes

Adidas brought together the Team GB athletes Victoria Pendleton, Louis Smith and Tom Daley, as well as the fictional comedian Keith Lemon and the musician Example, in a new campaign designed to identify, nurture and celebrate talent.

The Adidas marketing director Nick Craggs said: "Our new 'take the stage' campaign is designed to showcase London but also the talent that exists within Great Britain.

"Adidas is providing young people across Britain once-in-a-lifetime opportunities that could change their lives. We feel the campaign is a great way to celebrate London and inspire the rest of Britain."

Share On:

Released: 10 April 2012

Credits

Head of communications, Adidas
Head of style brand marketing
Copywriter
Art director
Creative director
Account director
Media agency
Production company
Director
Post-production
Soundtrack composer
Audio post-production

Private View about this creative

Private View: Gerry Moira and Cilla Snowball

Private View: Gerry Moira and Cilla Snowball

With work from Argos, The Sunday Times, B&Q, Ken Livingstone, Adidas and Changing Faces.

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus