Adidas 'take the stage' by Sid Lee

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Adidas brought together the Team GB athletes Victoria Pendleton, Louis Smith and Tom Daley, as well as the fictional comedian Keith Lemon and the musician Example, in a new campaign designed to identify, nurture and celebrate talent.

The Adidas marketing director Nick Craggs said: "Our new 'take the stage' campaign is designed to showcase London but also the talent that exists within Great Britain.

"Adidas is providing young people across Britain once-in-a-lifetime opportunities that could change their lives. We feel the campaign is a great way to celebrate London and inspire the rest of Britain."

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Released: 10 April 2012


Head of communications, Adidas
Head of style brand marketing
Art director
Creative director
Account director
Media agency
Production company
Soundtrack composer
Audio post-production

Private View about this creative

Private View: Gerry Moira and Cilla Snowball

Private View: Gerry Moira and Cilla Snowball

With work from Argos, The Sunday Times, B&Q, Ken Livingstone, Adidas and Changing Faces.

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