Adidas 'take the stage' by Sid Lee
Adidas brought together the Team GB athletes Victoria Pendleton, Louis Smith and Tom Daley, as well as the fictional comedian Keith Lemon and the musician Example, in a new campaign designed to identify, nurture and celebrate talent.
The Adidas marketing director Nick Craggs said: "Our new 'take the stage' campaign is designed to showcase London but also the talent that exists within Great Britain.
"Adidas is providing young people across Britain once-in-a-lifetime opportunities that could change their lives. We feel the campaign is a great way to celebrate London and inspire the rest of Britain."