Greene King 'crafted for the moment' by Grey London

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Grey London has created a TV campaign for Greene King, its first work for the brand since picking up the business late last year.

The film aims to create a more contemporary image for the British cask ale brewery.

The "crafted for the moment" spot was filmed in a real Greene King pub, The Hornsey Tavern in North London.

It was directed by Josh Cole through Hungry Man, with post-production by The Moving Picture Company. The soundtrack to the spot, Country Song, is by the 18-year-old singer Jake Bugg.

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Released: 10 April 2012

Credits

Project name: “Crafted for the Moment”
Creative agency
Executive creative director
Creative director
Agency producer
Account manager
Business director
Planner
Media agency
Media planner
Production company
Producer
Director
Post-production
Audio post-production
DOP – Tat Radcliffe Grade – Paul Harrison

Private View about this creative

Private View: Dave Dye and Trevor Ray Hart

Private View: Dave Dye and Trevor Ray Hart

With work from HTC, Walkers, Lastminute.com, Tesco, Sony and Greene King.

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Private View: Dave Dye and Trevor Ray Hart

Private View: Dave Dye and Trevor Ray Hart

With work from HTC, Walkers, Lastminute.com, Tesco, Sony and Greene King.