Weetabix 'dad's day out' by BBH

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Bartle Bogle Hegarty is launching a TV spot for Weetabix Golden Syrup on 16 April.

It focuses on the role the cereal can play in helping families through a busy day, featuring a series of events in which an exhausted dad tries to keep up with his energetic son.

The ad is supported by digital and social media activity, and will encourage consumers to talk about the product online, by using a hashtag – #GoldenFuel – in its TV execution for the first time.

The ad was written by David Kolbusz and James Gillham, art directed by Dominic Goldman and Graham Cappi, and directed by Frank Todaro through Moxie Pictures.

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Released: 12 April 2012


Marketing director Weetabix food company
Senior brand manager
BBH creative directors
BBH copywriter
BBH art director
BBH producer
BBH team director
BBH team manager
BBH strategy director
BBH strategic business lead
Production company
Post production
Editor/editing house

Private View about this creative

Private View: Justin Tindall and Rory Sutherland

Private View: Justin Tindall and Rory Sutherland

With work from Weetabix, Reggae Reggae Sauce, Department of Health, Citroen, Mars and VW.

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