Volkswagen 'don't make up and drive' by DDB Tribal

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Volkswagen has launched a new online film by DDB Tribal to raise awareness of the dangers of putting on make up while driving. The film stars YouTube star 'Nikkie', who has more than 150,000 subscribers to her make up tutorials.

The tutorial is called ‘a crash course to shine’ and by shocking the viewer Volkswagen hopes to raise awareness of the fact half a million crashes are caused in the UK every year by women putting on their make up while driving.

Art direction was by Lilli Langenheim, the copywriting was by Valerie von Meiss and Lennart Frank and the film was directed by Milo at MR. BOB Films.

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Released: 12 April 2012

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Private View: Justin Tindall and Rory Sutherland

Private View: Justin Tindall and Rory Sutherland

With work from Weetabix, Reggae Reggae Sauce, Department of Health, Citroen, Mars and VW.

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